Internet Authoring

Wednesday, October 27, 2010

Helvetica

The Helvetica typeface originally called "Neue Haas Grotesk" was invented in 1957 by Eduard Hoffmann and Max Miedinger. The word "helvetica" is a variation of the word "helvetia" that means Switzerland in latin. This typeface was created in Switzerland, then its name makes mention of the country where it was developed.

Helvetica is a kind of "sans-serif typeface" and since it was developed it became the most popular used sans-serif typefaces. It is extremely easy to find Helvetica typeface everywhere, particulary in public places, advertisements and information boards, such as metro maps, traffic signs and a lot of commercial brands.

Why did it become so famous? Would be it because of its symmetrical design?

However for some people and graphic designs who work with typefaces, Helvetica not conveys emotion and it is already turned cliche.

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